Software & the Creative Process, does it work?

There was this interesting article about writing and creativity.
www.creativity-portal.com/cca/emily-hanlon/why-cre...

"Creativity is a subtle and magnificent dance between the rational and the intuitive, between the left and right parts of the brains, between technique and imagination. Both partners in this dance are absolutely necessary and are needed in equal proportion, which means that imagination is not more important than technique and vice versa. If you only live in the imagination, you will never get organized, you will never complete your story. However, if you start from the rational, linear, organizational part of the process, (i.e. Gotta have the perfect opening sentence and first paragraph... better yet, an outline...) you will never fall into the rich, passionate cosmic landscape of the imagination where anything is possible."

This article is interesting if you think about the writing process being analogous to the software development process. Are there similarities? Sometimes I think it's hard to find the same flow one does when being creative while writing. How can I capture that when developing software?